Client: Von Scharfenberg (VS) – Fine Jewellery
Brief: Develop a Christmas social media campaign to help increase web traffic to the official website and increase sales
Insight: Men don’t always pick the right gift for their loved ones
Creative Idea: VS is here to help men pick the right jewellery gift this holiday
Creative Execution: VS GIFT HERO – Social Media Advertorial Campaign
Outcome: By gathering crowd sourced gifting insights (including gift fails) through VS’s social fans, SUPER were able to create a series of advertorials focused on providing guys with ‘hints’ on both the ‘right’ and ‘wrong’ jewellery gifts to buy at Christmas. The campaign reached over 77,000 Facebook users over a four week period resulting in increased web traffic to the website and an up lift in sales by 111%.