Client: Henri Le Worm (HLW)
Brief: Help evolve the HLW branding into a ‘brand’ which can be articulated across multiple youth channels
Delivery: Brand Positioning – Henri Le Worm’s Mini Adventures in Cooking
Outcome: SUPER. held a series of brand workshops with the client to identify a number of audience, product and brand insights which could be used to develop a clear brand positioning, a strategic messaging framework and a succinct vision of the brand experience through a range of youth activation channels. The output enabled the client not only to forward plan and actively manage the brand but enabled all stakeholders (internal and external) to have a common language around the brand going forwards.