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Client: HoHo Entertainment/Cloudbabies (CBeebies)

Brief: Drive brand and content awareness of Cloudbabies TV show amongst mums of children aged 2-5 years old.

Delivery: ‘Twinkle, Twinkle’ – Digital Strategy and online advertising campaign to targeted mums.

Outcome: SUPER. developed an online strategy for HoHo Entertainment to drive further awareness of Cloudbabies ‘owned’ online channels by driving engagement through a paid for, targeted advertising campaign.

SUPER. was able to identify and profile mummy fans of similar children’s programmes via online social fan groups. This approach allowed SUPER. to create a pool of mums which could be targeted with content relevant advertorials related to Cloudbabies brand merchandise.

Outcome: Over a 5 week activation period, SUPER. generated over 207,000 impressions within social feeds of targeted mums, generating an engagement conversion rate of 1.88% (above average for official Facebook social engagement statistics), driving traffic to a range of brand owned online channels.